Welcome to our blog! For our very first post, we thought we’d go back to the beginning. We started Orange Street in the summer of ’09, and we absolutely loved the process of forming our business identity. We worked with a kindred graphic designer, Cecilia Cruz, who encouraged us to think about our business as a person. Who is Orange Street? What does she like to eat? What magazines does she read? We came out of the exercise with a clear understanding of what kind of lady our business is. She is feminine, but not too girly. She says she’s a vegetarian, but she sneaks some meat in every once in awhile. She is funny, worldly, a dreamer, yet practical.
This process coincided with a trip to New York for the ICFF (International Contemporary Furniture Fair). The smallest booth with the smallest pieces had the biggest impact on us. It was the work of Miranda Meilleur, a designer silversmith from the UK, and her exquisite work in silver and steel.
Soon after ICFF, it came time to work on our logo. We used Miranda’s work as our main source of inspiration. After many (many) iterations, we came up first with the “OS” design, and then rotated and mirrored it to form a larger “O” that we felt embodied the spirit of Miss Orange Street- feminine with a little bit of edge.